Nissan Invests $2 Billion in Mexico
With the rising value of the Japanese yen, Nissan continues to move its vehicle production outside of its home country and into more lucrative markets. Nissan is already the biggest Asian automaker in Mexico, but now the company will add another $2 billion plant, the third of its kind, to its arsenal in the North American country. When the new Aguascalientes plant opens, Nissan plans to produce nearly one million vehicles in Mexico.
The new Nissan plant is slated to open in late 2013 in Aguascalientes, Mexico, near another of the brand's Mexican manufacturing plants. The factory will produce vehicles for North and South America and will begin by making 175k small cars annually, but this number will increase as the plant expands.
Chairman and Chief Executive for Nissan, Carlos Ghosn, explains the new factory's importance, stating, "Mexico is a key engine for Nissan's growth in the Americas. . . Along with Nissan's plant under construction in Brazil, the Mexico factory ensures Nissan has the capacity it needs to increase sales volume and market share across the Americas."1 Currently, the Nissan Versa is built in Mexico and is one of the best-selling vehicles in that country. Other Nissan North American factories include branches in Mississippi, Tennessee, and Brazil.
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