Social media influencers are being paid to promote real estate

Some real estate agents have had the novel idea of partnering with social media influencers in order to get younger, first-time buyers checking out their listings.

A story in Bloomberg last week revealed that agents are turning to social media influencers to sell the idea of a better lifestyle, with Instagram posts or YouTube videos featuring some of their listings to help prospective buyers picture themselves living there.

Christine Blackburn, a sales director with Compass, told Bloomberg that she believes younger home buyers “trust these influencers – that’s what it comes down to.”

Blackburn has used the tactic herself, teaming up with three well known Instagram influencers to decorate condo units she is selling in Brooklyn, N.Y. One influencer, who’s known for her houseplant tips, helped to outfit the condo with various potted plants and shared the photos on her profile. Some influencers have hundreds of thousands of followers that will see such images.

The National Association of Realtors says its data suggests that younger buyers are more likely to take advice from close friends and relatives when it comes to buying a home. And they’re also more likely to respond to word-of-mouth marketing, and the NAR includes social media influencers in that category.

“We’re seeing that social media has played quite a big role in home shopping,” StreetEasy Economist Nancy Wu told Bloomberg. StreetEasy has taken it onboard, and recently launched its own TikTok account that features home tours.

Bloomberg said the real estate pros it interviews that have used social media influencers declined to say how much they paid to get their listings featured. But they unanimously said that the posts resulted in a big increase in the number of people who viewed their listings.

It’s likely that real estate agents will leverage content creators more often in the coming years, Thomas Fialo, vice president of Douglas Elliman Development Marketing, told Bloomberg.

“People can identify with them,” Fialo said, referring to social media influencers. “It’s about thinking outside the box and bringing a home to life.”

The post Social media influencers are being paid to promote real estate appeared first on RealtyBizNews: Real Estate News.

Source: realtybiznews.com

Rakuten: Earn Up To 40% Cashback + $10 Sign Up Bonus

Rakuten cashback can help you save money when shopping online! Most of us shop online anyway; wouldn’t it be nice to get some cash back along the way? Currently, Rakuten offers up to 40% cashback on your purchases. Plus, you receive $25 referral bonus and a 10$ bonus when you sign up.  

Keep reading to learn how you can earn Rakuten cashback on your purchases.

What is Rakuten and how do you get cashback?

Rakuten (formerly known as Ebates) is a website that gives you a percentage off when you shop online. Rakuten is a legit website with an A rating from the Better Business Bureau (BBB).

To get cashback from Rakuten, you simply go to their website www.rakuten.com, or the Rakuten app. You then create or login to your account. There are over 2,500 stores. All of the major stores are in there. They include the best retailers like Amazon, Macy’s, Walmart, Best Buy, Home Depot, you name it. Besides cash back, you also get discounts special promotions and store deals.

Earn 40% cashback when you shop through Rakuten

When you shop through Rakuten at your favorite store, you have the opportunity to earn up to 40% cashback. Each store will list how much cash back you will earn.

There are no fees, no forms to fill out. You simply click on the store of your choice and start earning cash back on your purchases.

How to earn $10 bonus from Rakuten?

Not only will you get cash back on your purchases through Rakuten, you will also receive a $10 bonus just to sign up. But in order for you to get cash bonus, you’ll have to spend at least $25 dollars shopping at your store through Rakuten shopping portal. Join Rakuten for free and get a $10 bonus money today just for signing up.

How do you get your free money from Rakuten?

You get your free money by getting a check or via PayPal payment. Rakuten will send you your free money every quarter.

The bottom line is if you’re going to shop online, why don’t you get cashback on your purchases. As long as you are buying things you need, it makes sense to sign up for Rakuten which offers cashback from retailers on clothing, beauty supplies, groceries, ect. This free money can go towards your bills and pay down your debt.

SAVINGS ACCOUNTCIT Savings Builder – Earn 0.85% APY. Here’s how it works: Make at least a $100 minimum deposit every month. Or Maintain a minimum balance of $25k. Member FDIC. Click Here to Learn More.

The post Rakuten: Earn Up To 40% Cashback + $10 Sign Up Bonus appeared first on GrowthRapidly.

Source: growthrapidly.com

Recover From a Holiday Binge With a Spending Freeze

Recover From a Holiday Binge With a Spending Fast

The holiday parties may be over but the financial hangover is just setting in. Holiday sales for 2016 were estimated to top $655 billion, according to the National Retail Federation. If you blew your holiday budget, don’t panic. A January spending freeze may be just what you need to get back on track. If you’ve never done a spending freeze before, here’s what to expect.

See the average budget for someone in your neighborhood.

How Does a Spending Freeze Work?

During a spending freeze, you avoid making nonessential purchases. For example, if you buy fast food two to three times per week or movie tickets once a month, you’d cut those expenses out temporarily. A spending freeze gives you the chance to rein in your spending and evaluate your budget. The money you would’ve spent on fun and entertainment can then go toward paying off the debt you racked up during the holidays.

Getting Started

Recover From a Holiday Binge With a Spending Fast

Before starting your spending freeze, you may need to mentally prepare yourself for what’s to come. Getting rid of bad spending habits can be tricky. But with the right mindset, you may be able to cut costs and achieve some of your financial goals.

The key to making your spending freeze work is being able to separate your needs from your wants. You’ll need to be able to pay for essential costs like rent, mortgage payments and debt payments. But you’ll need to recognize that other expenses – like the cost of a daily latte or a pair of new shoes – can be removed from your budget if necessary.

If you’re having trouble curbing your spending, agreeing to splurge on just one item during the month of January may make sticking with your freeze a bit easier.

Related Article: How to Recover From a Holiday Shopping Spree

Put the Money You’re Saving to Work

Once you begin your spending freeze, you’ll need to figure out what to do with the extra money in your bank account. Paying off your credit card bills should be a top priority since credit card debt tends to have a bigger impact on your credit score than installment debt. Specifically, you may want to focus on paying off your store credit cards since they often carry high interest rates.

Which credit card should you pay off first? You may want to begin by paying off the card with the highest APR since that’ll reduce what you’re paying in interest. Or you could pay off the card with the lowest balance. That may give you the momentum you need to knock out the rest of your credit card debt.

Related Article: How to Stop Spending Money Carelessly

Get a Partner Onboard

Recover From a Holiday Binge With a Spending Fast

Implementing a spending freeze can be difficult if you’ve never done one before. Having someone else along for the ride may help you fight your urge to splurge.

If you’re married, for example, you could ask your spouse to jump on the spending freeze bandwagon with you. Singles can find a friend or family member who’s willing to join in. Just remember that when you’re choosing a partner, it’s best to pick someone who’s going to encourage you to stick with your freeze and make good financial decisions.

Photo credit: ©iStock.com/Pogonici, ©iStock.com/killerb10, ©iStock.com/monkeybusinessimages

The post Recover From a Holiday Binge With a Spending Freeze appeared first on SmartAsset Blog.

Source: smartasset.com

How to Protect Yourself From Credit Card Theft

protecting yourself from credit card theft

Last fall, I received an email that appeared to be from my web host. The email claimed that there was a problem with my payment information and asked me to update it. I clicked on the link in the email and entered my credit card number, thinking that a recent change I’d made to my site must have caused a problem.

The next morning, I logged onto my credit card account to find two large unauthorized purchases. A scammer had successfully phished my payment information from me.

This failure of security is pretty embarrassing for a personal finance writer. I know better than to click through an email link claiming to be from my bank, credit card lender, or other financial institution. But because the email came from a source that wasn’t specifically financial (and because I was thinking about the changes I had made to my website just the day before), I let myself get played.

Thankfully, because I check my credit card balance daily, the scammers didn’t get away with it. However, it’s better to be proactive about avoiding credit card theft so you’re not stuck with the cleanup, which took me several months to complete.

Here’s how you can protect yourself from credit card theft. 

Protecting your physical credit card

Stealing your physical credit or debit card is in some respects the easiest way for a scammer to get their hands on your sweet, sweet money. With the actual card in hand, a scammer has all the information they need to make fraudulent purchases: the credit card number, expiration date, and the security code on the back.

That means keeping your physical cards safe is one of the best ways to protect yourself from credit card theft. Don’t carry more cards than you intend to use. Having every card you own in a bulging wallet makes it more likely someone could steal one when you’re not paying attention and you may not realize it’s gone if you have multiple cards.

Another common place where you might be separated from your card is at a restaurant. After you’ve paid your bill, it can be easy to forget if you’ve put away your card (especially if you’ve been enjoying adult beverages). So make it a habit to confirm that you have your card before you leave a restaurant.

If you do find yourself missing a credit or debit card, make sure you call your bank immediately to report it lost or stolen. The faster you move to lock down the card, the less likely the scammers will be able to make fraudulent charges. Make sure you have your bank’s phone number written down somewhere so you’re able to contact them quickly if your card is stolen or lost. (See also: Don’t Panic: Do This If Your Identity Gets Stolen)

Recognizing card skimmers

Credit card thieves also go high-tech to get your information. Credit card skimmers are small devices placed on a legitimate spot for a card scanner, such as on a gas pump or ATM. 

When you scan your card to pay, the skimmer device captures all the information stored in your card’s magnetic stripe. In some cases, when there’s a skimmer placed on an ATM, there’s also a tiny camera set up to record you entering your PIN so the fraudster has all the info they need to access your account.

The good news is that it’s possible to detect a card skimmer in the wild. Gas stations and ATMs are the most common places where you’ll see skimmer devices. Generally, these devices will often stick out past the panel rather than sit flush with it, as the legitimate credit card scanner is supposed to. Other red flags to look for are scanners that seem to jiggle or move slightly instead of being firmly affixed, or a pin pad that appears thicker than normal. All of these can potentially indicate a skimmer is in place. 

If you find something that looks hinky, go to a different gas station or ATM. Better safe than sorry. (See also: 18 Surprising Ways Your Identity Can Be Stolen)

Protecting your credit card numbers at home

Your home is another place thieves will go searching for your sensitive information. To start, you likely receive credit card offers, the cards themselves, and your statements in the mail. While mail theft is relatively rare (it’s a federal crime, after all), it’s still a good idea to make sure you collect your mail daily and put a hold on it when you go out of town.

Once you get your card-related paperwork in the house, however, you still may be vulnerable. Because credit card scammers are not above a little dumpster diving to get their hands on your credit card number. This is why it’s a good idea to shred any paperwork with your credit card number and other identifying information on it before you throw it away.

Finally, protecting your credit cards at home also means being wary about whom you share information with over the phone. Unless you’ve initiated a phone call of your own volition — not because you’re calling someone who left a voicemail — you should never share your credit card numbers over the phone. Scammers will pose as customer service agents from your financial institution or a merchant you frequent to get your payment information. To be sure, you can hang up and call the institution yourself using the main phone number.

Keeping your cards safe online

You should never provide your credit card information via a link in an email purporting to be from your financial institution or a merchant. Scammers are able to make their fake emails and websites look legitimate, which was exactly the reason I fell victim to this fraud.

But even with my momentary lapse in judgment about being asked for my payment information from my "web host," there were other warning signs that I could’ve heeded if I had been paying attention. 

The first is the actual email address. These fake emails will often have a legitimate looking display name, which is the only thing you might see in your email. However, if you hover over or click on the display name, you can see the actual email address that sent you the message. Illegitimate addresses do not follow the same email address format you’ll see from the legitimate company.

In addition to that, looking at the URL that showed up when I clicked the link could’ve told me something weird was going on. Any legitimate site that needs your financial information will have a secure URL to accept your payment. Secure URLs start with https:// (rather than http://) and feature a lock icon in the browser bar. If these elements are missing, then you should not enter your credit card information. (See also: 3 Ways Millennials Can Avoid Financial Fraud)

Daily practices that keep you safe

In addition to these precautions, you can also protect your credit cards with the everyday choices you make. For instance, using strong, unique passwords for all of your online financial services, from shopping to banking, can help you prevent theft. Keeping those strong passwords safe — that is, not written down on a post-it note on your laptop — will also help protect your financial information.

Regularly going over your credit card and banking statements can also help ensure that you’re the only one making purchases with your credit cards. It was this daily habit of mine that made sure my scammers didn’t actually receive the computer they tried to purchase with my credit card. The fact that I check my balance daily meant I was able to shut down the fraudulent sale before they received the goods, even though I fell down on the job of protecting my credit card information. 

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It’s better to be proactive about avoiding credit card theft so you're not stuck with the cleanup. Here's how you can protect yourself from credit card theft. | #Creditcard #creditcardtheft #personalfinances


Source: wisebread.com